I spent my career in finance. Fortune 500, ASX 50 and a private-equity-backed business, across Sydney, Shanghai and Hong Kong. Long days, back-to-back meetings, Zoom calls across time zones.

My skin kept the score.

I wanted results I could see, but I didn’t want my skincare to depend on a clinic calendar. So I did what a finance person does. I asked the data. I ran a survey of professional women on LinkedIn, and the answers came back the same: we want clinical-grade results, at home, on our own schedule.

That became the brief for amiecoco®.

I sourced biotech actives from leading labs in Switzerland, Italy, Spain and Canada, including CycloRetin™, a plant-based peptide, and organic Hydrosella™. I worked through more sample rounds than I ever expected. My rule was simple: I’m my own first customer. Nothing launches until I’m happy with the results on my own skin.

Sixteen months later, I stood on the production floor in Melbourne and watched the first 3,000 jars of our R³ Rejuvenating Crème come to life.

I believe in compounding. Small, consistent actions, done well every day, add up to results you can’t fake. Your skin works the same way. 1% better, every day.

This is skincare built for the woman who’s busy building her future. I hope it becomes part of your ritual.

Amie Liu

Founder, amiecoco®